Linking Creative Businesses to the wider economy: The Serendipidity Machine

Amsterdam academic Sebastian Olma Sebastian is over in Birmingham next month to speak at the Birmingham Made Me festival (details here). Sebastian is an international scholar and expert working at the interface between creativity and business and  has a track record in connecting governments, companies and organizations to the innovative potential of social networks. He advises several regional German governments on crossover programs between the creative industries and traditional SME’s. For the University of Amsterdam he has built the Creative Industries Research Centre whose pioneering research methods have since become standard for the Dutch Research Council (NWO).

The Cross Innovate project (here) is also hosting a separate session with him  where he will talk about his book ‘The Serendipity Machine’  and the co working model call seat2meet.com. Now if you have heard about co-working – an example in Birmingham is the Moseley Exchange or in London the Hub Westminster then this talk will interest you because seatsmeet.com is  co-working but supercharged. I have briefly reviewed his book (here) which gives a detailed description of the approach. You can also purchase or download for free the book from the link. You can also read more about Sebastian on his blog (here).

So if you are interested and want to hear him speak about the Serendipity Machine; are interested to hear how this approach has really taken off on a global path now. Then see if you are free on Thursday June 6th in Fazeley Studios at 4.00pm and book a place here  

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